Nov 14

Need mobile communications? Consider SIP trunking


There is something distinctively different about today's workforce. Modern professionals love to use their mobile devices to reach their goals. Often, this makes legacy systems seem increasingly dated. Remote access to enterprise networks is fast becoming the new status quo for enterprises of all sizes. According to Business Review Australia contributor Paul Mulvenna, much of this transition has to do with the growing need for effective engagement.

"With market globalization increasing numbers of remote personnel and a majority of business professionals and clients constantly on the move, remaining competitive means these organizations need to increase contact engagement quickly and efficiently," Mulvenna stated. "This type of connectivity is essential to everyday business functions in order to perform at optimum efficiency and stand out amongst the competition. When minutes count, companies require a method of communication that is both fast and efficient anywhere, anytime, with anyone."

More organizations are turning to cloud-based mobile communications every day, namely when it comes to business phone systems. But not all companies can make the move from legacy systems to hosted cloud services. In these kinds of situations, it's advisable to implement SIP trunking. The SIP trunk process converts landline phone service into cloud-ready data, allowing it to become stand-alone VoIP or part of a single source communication application. For those companies that need next-level connections but must retain their current assets, SIP trunking may be the answer.

SIP trunking enables UC, VoIP possibilities
The definition of effective communications is changing. Calling someone in a business context is no longer just about reaching another party, but collaborating with them. VoIP is just the beginning - unified communications is the natural conclusion. But it might not be possible to obtain true UC without first exploring SIP trunking. If existing tools are bound by an incomplete return on investment, for example, then updates are going to be essential.

"SIP is crucial for enabling UC applications including presence and advanced features such as the ability to transfer a call from a mobile phone to a laptop-based soft phone without dropping it," wrote PC World contributor Paul Desmond. "SIP trunks provide the network foundation upon which your firm can deploy such applications."

SIP trunking on the rise
There has been an incredible explosion in the usage of SIP trunking among enterprises. More organizations are beginning to realize just what the technology is capable of.

"There is no denying the world is moving to IP, and SIP has become the de facto solution of choice for businesses for IP connections," stated Infonetics analyst Diane Meyers, according to Desmond. "In North America, slightly more than 20 percent of the installed business trunks are SIP trunking today, with significant upside opportunity."

As more mobile devices are used for enterprise purposes, there will need to be a push toward cloud-enabling technologies. Unified communication is becoming essential, and in many instances, SIP trunking will be the only way to enable it. In order to meet the demands of the modern workforce, SIP trunking may need to be sought out.