Jul 14

Top 5 Reasons for using SIP Trunks

SIP trunking is becoming a standard for businesses everywhere and an inexpensive, effective alternative to traditional and costly phone services. However, many businesses are still on the fence when it comes to adopting new technologies - especially when their existing phone systems work well. "If it ain’t broke don’t’ fix it" is typically the thought process when it comes to communications.


But what if I told you that SIP could offer your business more than just the standard benefits you're used to? Here are five reasons why you should consider adding SIP trunking to your business communication system:

  1. Simple – SIP trunks allow you to simplify your communications by allowing you to combine voice, data end even video on a single internet connection.
  2. Cost-effective – According to a 2013 Infonetics Research case study, more businesses are turning to SIP trunking to “improve the reliability and lower the cost of communication services.” Voice spend can be reduced up to 50% by making the switch to SIP trunks.
  3. Reliable – SIP trunking also offers the ability to set up redundant circuits easily and cost-effectively, which brings your communications higher levels of reliability.
  4. Centralized – SIP trunks can provide a more centralized management by bringing together phone lines that used to be distributed to multiple locations
  5. Incomparable – SIP trunks provide even the smallest business access to enterprise-class features at a fraction of the cost of traditional copper solutions while offering the incomparable flexibility of an IP system.
Jul 14

Migrating to cloud communications: It's all about the customer

Cloud technology has been around for a while and has quickly become an expected feature for business technologies. But as this becomes the new norm for unified telecom networks, those who supply these connections have to adjust how they view both their products and customers. Not only does this go for major providers, but also for cloud communications resellers.

Your clients who are seeking cloud communications aren't just looking for one more way to connect to others-they want a unified solution that only the cloud can provide. One of the keys to ensuring your customers' satisfaction comes in understanding the aspects of the transition to this technology. Businesses will need a lot of assistance from their providers, including ensuring their clients have a basic understanding of this new technology. Providers also need to be in tune to the needs of their clients and of any possible obstacles that might prevent a successful launch of a cloud communications network.

Cloud communications are not "one size fits all"
The cloud can't just be "turned on" like landline phone services and Internet connections are. Because this technology is so new to most customers, they may be unsure of what they actually need or how to best leverage the service. Part of the solution to this issue comes with understanding the customer's expectations ahead of time. I believe that resellers and providers have to listen to the needs and requirements of their customers before they can present the best possible solution for their business.

Cloud deployments can't be taken lightly
Before you try to deploy any new technology, you should first understand what you're working with. Telecom resellers need to not only be prepared to answer their clients' questions and concerns but also offer solutions for these concerns.

The cloud has changed many things about the world of technology and is having an incredible impact on how people reach each other. This is especially true in the world of business, but has even greater meaning for the telecom sector. It should be all about the client and his needs, so by re-evaluating how vendors see themselves in relation to the people seeking their assistance, they'll be better prepared to handle proper deployments and effective strategies.

Jul 14

3 More Advantages of Cloud Communications

There is an increasing number of companies that are turning to the cloud for their communications needs. As employees and customers alike continue to leverage advanced telecom tools and services, they will continue expecting this kind of functionality from their employers as well as their companies of choice.

Today, I'd like to cover a few advantages this technology can bring to enterprises:


1) Customer engagement can greatly increase

Business help desks have been under an intense amount of pressure to keep up with consumer communications advancements. There is a growing demand for customer service to be reachable by phone, video, email, instant message and even social media. Not only that, but there has to be a certain level of personalization to the assistance provided - if a caller has phoned in with a similar query before, representatives are expected to know this and why the first call might not have provided adequate help. But thankfully, these are all issues that can be easily handled with the implementation of cloud technology.

"Customer service is the key to running an effective business," wrote Business 2 Community contributor Chelsea Potter. "Brand loyalty isn't so loyal these days and if you truly want to keep your brand at the top of your niche, you need to keep your customers happy. Cloud communications have taken over many call centers, and businesses of all shapes and sizes are choosing the cloud to improve their customer service efficiency."

Proper single source communications interfaces are also integrated with data analytics capabilities that allow for reflexive service and performance. Even outside of the contact center, these can be incredibly powerful to possess. Plenty of other areas within the company can benefit from this kind of thing, and are expected to possess it.

2) Keep operations running smoothly
Things happen without warning. Power can go out, services can go down and natural disasters can strike without suddenly. But when communications are stored in the cloud, downtime can have a much less harmful impact. Even if an office building is destroyed, operations can continue with the establishment of an emergency office or by allowing employees to work from home in the interim.

This is the kind of functionality that makes or breaks a business when the going gets tough. In order to retain relevance and stay competitive, cloud communications will be essential.

3) Low cost, but not cheap
Especially for smaller businesses, a cloud-based communications system eliminates the cost of the installation and maintenance of a traditional phone system. Phone systems are hosted via the internet, so businesses only pay for what they need. But even though this technology is inexpensive, that doesn't mean its features are limited to the basics. I mentioned last week that once-costly features like call forwarding and hold music could be turned on within minutes. Utilizing such features can make small businesses seem larger than they really are and help them compete in their industry.

Jul 14

Cloud communications are changing perceptions

There's been very few technology in recent history that has been anywhere near as exciting as the cloud. This is not only true for the companies who leverage it, but also for the ones who provide the services as well, especially as a single source communications platform.

The traditional sales and support methods no longer work in today's unified communications-based world. Instead of focusing on a product's capabilities and features, there is now a much stronger need for providers and resellers to provide custom solutions for their clients.

Today's consumers are no longer after the "latest and greatest" technology-they just want what works best for their company. So for providers and resellers alike, it's important to understand that their clients aren't looking for the most innovative, cutting-edge technology - they just want something simple and easy to use that will help to save them time. User experience is key, so while all the fancy and cutting edge features offered may seem exciting to the customer, what they're really looking for is a service that will improve the way they do business.

This is why it is so important that those who market and sell cloud communications re-evaluate how they approach both new sales and potential customers. It isn't enough to just underscore the presence of the cloud anymore. In order to increase and retain business, providers have to be willing to get more involved.